When Should You Consider Redesigning Your Online Store?
Posted on Mar, 4, 2021 I EliseThe online world is constantly changing and evolving. With new technologies appearing on the market seemingly on a daily basis, this really comes as no surprise. And while this doesn’t affect the average consumer too much, the businesses that operate in the online realm do really need to pay attention.
Any business that is looking to thrive and grow should be on the lookout for new growing trends and needs to find a way to adapt and embrace them as soon as possible.
Of course, not every trend needs to be followed through and not every change will make a huge difference for a brand. But embracing some innovations that will allow you to better your business should definitely be worth considering.
One of such changes is redesigning your online store. But the thing that most business owners struggle with is knowing when the right time to do so is.
With that being said, here are just some indicators that it might be a good time to consider redesigning your online store.
Keep pace with new technology
When you first created your online store, the chances are that you relied on the best possible technologies of that time.
However, because the tech world is constantly changing and evolving, the chances are that the tech you have used to build your online store is nowadays becoming obsolete. This is particularly true when talking about platforms, add-ons and the overall software solutions used. Still, relying on obsolete technology can seriously damage your business.
For instance, the framework your online store was built upon may no longer have proper support options available. As the technology grows, so should your business, not only to improve its operations but also to prevent any potential inconveniences.
Pay attention to user experience
User experience can make or break any business. This is particularly true for online businesses, where user experience is one of the most important things you need to focus on.
To start, you first need to ensure that your online store is user-friendly. Otherwise, you will be at risk of losing potential customers over something that is so easy to improve.
Additionally, you will need to ensure that your website security is on point, as it is no longer acceptable nowadays to have an online store that’s not properly secured.
Make sure that browsing your online store is an easy and intuitive experience so that any potential customer can easily find what they are looking for.
Product descriptions and prices are other elements you should certainly include, as most potential customers will simply abandon an online store if these are not provided.
Branding your business
If you have decided to take your business to the next level and make a brand out of your endeavor, you should really consider redesigning your online store as well.
When it comes to branding a business, you will need to create a clear and concise unity of visuals and brand messages. These should not only be appealing to your audience, but they should also be easily recognizable.
Of course, such a serious redesigning effort should never be made willy-nilly. Instead, it would be best to hire a team of professionals to take care of this for you.
So, for instance, if you are operating on the East Coast, look for a reputable New York web design company to help you create a brand you will be satisfied with.
It’s alright to rebrand
On a similar note, if you have already branded your business but it grew out of the old brand over the years, you can absolutely choose to rebrand it.
Of course, if you are rebranding your business, your online store also needs to undergo changes that will enable it to fit in with the new face of your business.
When done right, rebranding will go over smoothly, and it won’t affect your business negatively. On the contrary, it can only make it flourish.
However, if not done right, it may cause confusion among your already established customers, which may be detrimental for your business. That is precisely why this needs to be taken care of properly by experienced professionals.
Go mobile
Along similar lines as the first tip we have mentioned, the mobile revolution had taken the world by storm.
Virtually every online business nowadays also features a mobile-friendly alternative to their online store. So, if your business is not yet on board with this latest trend, you should hurry up to see it done.
The two most common ways to embrace this shift are by either redesigning your current store to be mobile-friendly or by creating a dedicated mobile store that will only act as an addition to your already existing one.
Mobile apps are another thing you should consider as well, as more than 70% of modern consumers choose – or rather prefer – to shop this way.
Boost your visibility
In the end, the fact that you operate in the online realm means that you want to bring as much exposure as possible to your online store. This can, of course, be achieved with proper marketing tactics.
However, if your online store is not aligned with the latest search engine preferences, chances of it reaching top search results will be next to none.
That is precisely why, aside from all of your other marketing efforts, you should also ensure that your online store is properly optimized for search engines. This will open your business up to more organic traffic and better-qualified leads, which is ultimately what every online business should be trying to achieve.
So, to give a finite answer, the best time to consider redesigning your online store is when it becomes obvious that it is something your business will greatly benefit from.
Of course, even though redesigning your online store is sometimes strongly advised, it is also not something you should resort to every time you feel like your business got a bit stuck.
Leave a Reply