5 Ways to Increase Traffic and Boost Online Presence of Your Blog
Posted on Mar, 1, 2021 I EliseChances are you’ve been working hard on your blog for months now, and the metrics just don’t seem to be moving anywhere. This can be very frustrating, especially when you know how much work you’ve put into it and how much you want to see your hard work finally pay off.
And when you start thinking about all these other people who want the same thing as you and how competitive everything can get, it doesn’t come as a surprise that many people start to feel overwhelmed.
But think about it this way: if there are so many successful bloggers in your niche, that means that if they can do it, you can do it too! It’s just a matter of knowing the right strategy and figuring out what moves to make in the game!
Here are five proven ways to increase traffic and boost your blog’s online presence:
1. Improve Your Site
First thing first, it’s no secret that having a stunning website will not only attract your readers but will make them stay and engage with your content. Although a striking website will surely win over your audience, there’s more to it, and good looks alone won’t cut it.
There are many free themes to choose from on various platforms, such as WordPress, but there’s no guarantee that you will be able to craft a website with a clean and crisp design, easy to navigate, all these while having excellent loading times.
So if web design seems daunting at this point, it’s best to leave it to the professionals and hire a professional web page designer.
Why is web design important?
Essentially, people want access to what they need immediately, and if it’s taking a bit too long for your web page to load, they’ll find another site.
For instance, a professional web page designer will optimize your blog to increase traffic by adding share buttons and subscribe buttons in a visible place.
2. Make Killer Content
You probably already know the phrase “content is king.” But what does this actually mean, and how can you create killer content?
There’s an easy way to boost traffic to your blog: strategize. What are some of the problems your readers are facing? What do they care about? What will spark their interest?
These are all the questions you can ask yourself before creating any type of content.
Suppose you’re not sure where to start, or you don’t want to repeat yourself, or maybe your content idea has been done.
In that case, you can always visit Quora, Buzzsumo, Google trends, etc., and see for yourself what your readers and potential reader are curious about in your industry, of course.
But what makes content good and shareable?
It’s authentic
There’s hardly anything original these days, but that’s not a bad thing, and it doesn’t mean that you can’t authentically express yourself in your blog posts!
Being authentic means expressing your true thoughts and feelings uniquely. Whether that’s serious and informative, casual and cool, funny and entertaining, it’s completely up to you!
It’s diverse
All of your content that’s in a textual form can be turned into a video format and vice versa! From every blog post, you can create a compelling short video covering some of the most important topics, or you can create a textual post expanding on the ideas in your videos.
It’s visual
Visuals are a very powerful tool you can use to illustrate your point. Use photos, infographics, images, graphs, charts, screenshots, and even memes!
It provides answers
Great content always provides answers. Your readers, your audience, came with a certain problem, and they want to know how they can solve it. And you need to be there to provide them with answers!
It evokes emotions
There’s nothing like a good story that evokes strong emotions. People tend to empathize with these kinds of stories, and they don’t get left unnoticed.
3. Use SEO to Your Advantage
In essence, even the most unique content won’t bring you the desired traffic if your blog posts aren’t SEO friendly.
SEO can be a vital friend in helping you create content that can boost traffic to your blogs and rank your blog posts much higher in the search engines’ results.
How to utilize SEO?
- Use relevant keywords.
- Use relevant longtail keywords.
- Include backlinks.
- Optimize blog speed.
- Optimize meta descriptions.
- Optimize your URL.
- Use image alt text.
SEO is amazing because it opens up new possibilities to obtain better organic rankings and maximum visibility. However, if you’re not quite sure where to start, consider hiring an SEO expert for the task.
4. Bring Social Media into Play
Do you remember how we suggested that you can boost your traffic by having a visible Share button? This is where social media comes into play.
Social media platforms like LinkedIn, Facebook, Twitter, Instagram, TikTok, and others can be one of the most beneficial places where you can boost your blog traffic.
Create bite-sized content on these social media platforms, content that can spark interest, where you showcase what you have to offer.
Furthermore, you can share all of your content on these social media platforms relatively easily. Instagram and TikTok are more focused on visual content highlighting short videos and images.
Joining groups on Facebook or opening up to professional conversations on LinkedIn are great ways to bring attention to your business/brand and spark more interest in what you have to offer.
You can also join Quora and answer questions regarding important matters in your industry, bringing more people to your blog.
5. Engage with Others
When looking to build blog traffic, having a good relationship with other bloggers in your niche can do wonders! Simply by leaving an insightful comment, you can establish a good relationship with that blogger and maybe even with their audience.
You can also consider having interviews with influencers from your niche by reaching out to them. This can be done by contacting them through email.
Alternatively, you can get their attention by including them in one of your blog posts. Once your blog post is complete, you can also tag them on any social media platform relevant to your line of business. This can be the start of a new and beneficial relationship!
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